Stop and Smell the Roses
Did you know we are 100 times more likely to remember something we smell than something we see, hear or taste?
As one of our most powerful senses, scent lingers – both in a room and in our memory. While foul odours cause us to turn up our noses, pleasant scents can leave a lasting, positive impression on customers and guests. In fact, the American Marketing Association reports people stay up to 44% longer in businesses that smell good.
Businesses have taken advantage of this knowledge and turned to scent marketing as a tool for encouraging potential customers to stay in their business longer and buy more. And it works! In one scent marketing study, shoppers were 84% more likely to buy a pair of shoes in a scented room than in a non-scented room.
But not just any fragrance will do the trick. The scent itself impacts emotion, evaluation and intent. Here are a couple of the most popular scents and their effect on our mood:
- Citrus: boosts energy and alertness
- Mint: boosts motivation and performance
- Herbal: decreases tension and creates and sense of balance
So, how can you get your business up to snuff? Orkin Canada Scent Services puts the power of scent in your hands with two expert solutions – AirRemedy RX™ for odour remediation and AirSpa™ for scent delivery.
To learn more about how you can harness the power of scent for your business, download our free e-book Smells Like Success.
You may also like
Canada's Top 25 Bed Bug Cities Of 2020
Bed bugs are extremely efficient hitch hikers. They can move easily across a room and climb onto luggage or anything left on a bed in just one night.
Rodent Roundup: How To Deal With Rats And Mice
Rodents are some of the craftiest pests around. They’re always on the lookout for food, water and shelter. If you’re a homeowner or a business owner (or both), your property likely provides everything they’re looking for in one convenient place. And in an age of heightened health concerns due to COVID-19, a small rodent problem can quickly become a serious one. While rodents haven’t been shown to be carriers of the disease, they are known to carry other pathogens that can compromise the safety of your home or business. They thrive in filth and clutter, which means their presence is a sure signal that you need to take action. But where should you start? If you suspect there may be rodents around, you’ll want to identify the key markers of their presence.
Atlantic Canada's Top 15 'Rattiest' Cities
As fall approaches, pest control leader Orkin Canada reminds homeowners and business owners to take precautions to help keep rodents out. Cities are ranked by the number of rodent (rat & mice) treatments the company performed from July 1, 2019 through June 30, 2020.
Ontario's Top 25 "Rattiest" Cities 2020
Pest control leader Orkin Canada reminds home owners and business owners to take precautions to help keep rodents out. Cities are ranked by the number of rodent (rat & mice) treatments the company performed from January 1, 2018 through December 31, 2018. This ranking includes both residential and commercial treatments.
Remove pests from your home, and stop them from coming back
We work hard to listen, understand and assess your unique situation. Request a free, no-obligation estimate today for a customized pest program that fits your needs.
Request a Free Home EstimateRequest a Free Business Consultation