Stop and Smell the Roses
Did you know we are 100 times more likely to remember something we smell than something we see, hear or taste?
As one of our most powerful senses, scent lingers – both in a room and in our memory. While foul odours cause us to turn up our noses, pleasant scents can leave a lasting, positive impression on customers and guests. In fact, the American Marketing Association reports people stay up to 44% longer in businesses that smell good.
Businesses have taken advantage of this knowledge and turned to scent marketing as a tool for encouraging potential customers to stay in their business longer and buy more. And it works! In one scent marketing study, shoppers were 84% more likely to buy a pair of shoes in a scented room than in a non-scented room.
But not just any fragrance will do the trick. The scent itself impacts emotion, evaluation and intent. Here are a couple of the most popular scents and their effect on our mood:
- Citrus: boosts energy and alertness
- Mint: boosts motivation and performance
- Herbal: decreases tension and creates and sense of balance
So, how can you get your business up to snuff? Orkin Canada Scent Services puts the power of scent in your hands with two expert solutions – AirRemedy RX™ for odour remediation and AirSpa™ for scent delivery.
To learn more about how you can harness the power of scent for your business, download our free e-book Smells Like Success.
You may also like
Cockroaches have been bugging businesses for the entirety of human existence. And whether they’re scurrying through the facility, snacking on crumbs in employee break rooms or swimming through the sewer, they are more than just a nuisance. These tiny pests can also contaminate products and cause expensive damage around your facility, so it’s important to handle a cockroach sighting as soon as possible to prevent these pests from making your property their next home.
Time for Your Business to Terminate Termites
Are termites eating away at your business? Not only do these pests show up to work unannounced, but they toil away at your building’s structure - often undetected until it is too late.
Everything You Need to Know About Ticks
Are ticks ticking you off? Ticks are not only a nuisance, but also can cause serious health issues with the pathogens they transmit. Knowing how to prevent and respond to tick bites is incredibly important to protect you and your family from these blood-sucking pests.
Beating the Bite: Mosquito Prevention
Nothing screams mosquito season like the soft buzz in your ear that follows you around throughout your day. We get it – mosquitoes aren’t a friend to anyone. So, with summer well on its way, what can you do to keep these bugs at bay?